منابع مشابه
Impact of Electronic Commerce on the Sporting Goods Market
With the ever-growing popularization and application of the Internet, the growing popularity of online shopping and e-commerce has made great progress, and the scope of future development is unlimited. The current rapid development of e-commerce has accurately grasped the current situation and future trends may also help in avoiding the obstacles in further promotion of the steady development o...
متن کاملThe Relationship between Brand Image and Brand Trust in Sporting Goods Consumers
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
متن کاملIdentification of internal and external factors affecting the development of sporting goods export
This research is done with the aim of recognizing internal and external factors which are influential on exporting sportive commodities and the expansion of this export activity. From methodological point of view, this research is practical and descriptive-measureable. To recognize influential items on export expansion, a qualitative-quantitative method is used. In qualitative method, profound ...
متن کاملConsumer Nationalism and its relation with Patriotism and World mindedness in Assessment of Domestic and Foreign Sporting Goods
Nationalism in consumption is a form of economic of nationalism that forms consumer beliefs about appropriate or actually morality of goods purchasing and it has been the subject of many investigations. In this study, According to Krejcie & Morgan chart, 278 cases were selected a mong among 965 undergraduate physical education students of Tehran and karaj selected Universities as a researc...
متن کاملComparison on Brand Awareness of Chinese and Foreign Sporting Goods: an Investigation among Chinese College Students
Brand awareness plays an important role in brand construction and brand recognition, which is regarded as the foundation for brand development. To some extent, brand awareness can directly influence consumers’ purchase intention. Taking Chinese college students who will become main consumers in the future as the research object, the author seeks to investigate and analyze brand’s objective fact...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: NIPPON GOMU KYOKAISHI
سال: 2007
ISSN: 1884-0442,0029-022X
DOI: 10.2324/gomu.80.179